By Colorado Kids Advisory Board member Riley Price

Title: Milk Mustache Mania
Publisher: Scholastic Books
Number of Pages: 95

Got a milk mustache? Well each character in this book has one. You know what I'm talking about! It's all in this new book called Milk Mustache Mania. This book is all about the famous Milk Mustache campaign sponsored by the diary farmers of America.

This book focuses on the famous Got Milk? campaign that was launched in 1995 to get kids to drink more milk. This campaign features the famous milk mustache and some pretty big celebrities. This book also contains some pretty cool facts about the celebrities. For example, did you know that the camera crew was only allowed to picture one star from each television series in an ad until the entire cast of NBC's Frasier agreed to be an ad together? Here's another interesting fact: the quarterbacks of each Super Bowl team have posed together for a Got Milk? ad, but only the winner gets his own individual ad after the game.

Well all of these facts, pictures and more await you in this fascinating book. I would really recommend this book for people who'd like to learn more about this ad campaign and for kids who think that milk really isn't important. I really liked this book it helped me understand the message of this advertising campaign. Now I understand that these ads are targeted to teens and older kids because they need milk the most. After all, most of your growing is done when you're a teen. Now it's time for me to repaint my milk mustache and go to bed. 'Bye. (September, 2002)